Facial Scrub This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and bombarding of all clients with a great deal of data through classical methods of advertising.The overcrowding of media channels with information about different products, the excessive advertising through classical methods (e.g.TV, radio, media) has led to a negative attitude of potential clients towards such items.
Hence, a boomerang effect has occured as a result of the above-mentioned excess of advertising products and services.Furthermore, marketing specialists have come to the conclusion that the single promoting of a product through TV, Dabbers radio, media will not make the consummer choose a certain product / service or a brand.But the integrated concept of communication will.